Kylekery is a local bakery business that needs a new identity for potential clients. The project aims to redesign and redefine the logo and strengthen visual communication on various media. The client wishes to change the entire brand from renaming, redesinging logo and creating a website.
Defining the brand’s visual communication and unifying graphic elements throughout various applications.
The original brand's name is misleading and does not focus on the primary product, cakes. I came up with the new idea of using the client's name, "Kyle," and combined with the word "bakery." We have a new brand name as, "Kylekery".
The logo is designed to reflect the idea of organic geometric shapes, which represents the shape of cakes and wheat flowers. The colours are dark brown and beige to give the impression of warmth, earthy tones and simplicity.
I redesigned and modernised their logo, introducing a completely new design language through colour, typography and style. We created new brand guidelines to help maintain structure and visual impact across print and digital applications.
As client wants a simple website that contains a single web page with section that displaying his products, a gallery and a contact page.Below is the wireframe that i created for the website.
The result comes out nice. Everything matches with the the requirement of the clients. The website has all the graphic elements connected as shown below. I learned so many skills from this project.
The client is pleased with the result. He is excited about the new transformation from old to new. Everything becomes a reality from the day we brainstorm and conceptualize our ideas. He is looking forward to applying the new identity to his business.